Events Coordinator


24th April 2021

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Events Coordinator

Sheppy’s Cider Ltd

We have an exciting opportunity for a Marketing and Events Co-Ordinator in our busy visitor attraction at Sheppy’s House of Cider.

Sheppy’s House of Cider and Fine Foods is a visitor attraction including a farm shop, cafe, restaurant and bar.  It is anticipated that the whole facility has the potential to become Somerset’s premier cider destination, serving tourists and locals alike with a first-class food, drink, and visitor experience in all public areas, based on a high level of customer care and attention to detail.

The facility is open seven days a week and offers an opportunity for function and event bookings at the venue, both of our own and at the request of our guests.  Bookings are taken for business meetings, conferences, cider tours, wakes and private parties and functions booked by telephone, online, email or face-to-face. 

This is a full-time post from Monday to Friday but will include weekend and evening work on occasion to meet the needs of clients and the business.

The post-holder will report to the Marketing Manager.

We are looking for a cheerful and enthusiastic team player who has/is:

  • Excellent time-management and organisational skills
  • Excellent written and verbal communication skills
  • Ideas with energy and enthusiasm to create new functions and public events and make them happen
  • An inspiring personality
  • Target driven
  • High standards of presentation personally and in all areas of work
  • A delightful manner with customers and colleagues alike
  • Patience
  • Professional demeanour at all times
  • A pro-active and enthusiastic approach to new ideas

 The post requires you to:

To co-ordinate and manage all events across the Sheppys brand, from House of Cider Tours, Sheppy’s trade shows, online events, and on-trade festival events

  • Work with the Marketing Manager to plan and create a concise event plan and structure for the calendar year
  • Create an event plan for each event, outlining key performance indicators such as event demographic, footfall, costs and profit
  • Creating a post-event breakdown considering the KPI’s
  • Actively source and find new business whilst maximising all business opportunities
  • Put customers first and make yourself part of their memorable visit to Sheppy’s Cider
  • Work with the accounts team to arrange deposits and full payments in advance of booked events
  • Ensure excellent communication takes place with the kitchen, front of house and sales and management teams, making sure everyone is up to date on the progress of all future events
  • Manage cider tours and other events on Ticket Tailor to ensure all parties have accurate information
  • Log all bookings on the shared network calendar
  • Plan the marketing and promotion of all events through social media and local press in conjunction with the marketing plan
  • Assist the Marketing Manager with ongoing website updates
  • Assist with answering social media enquiries on Facebook, Instagram and Twitter, specifically related to events, but also generic questions
  • Design and implement highly effective promotional materials in line with the Sheppy’s brand
  • Manage the events calendar
  • Strive to hit KPI’s
  • Assist with social media posts for the House of Cider
  • Continue ongoing events research
  • Be responsible for converting enquiries into bookings to maximise revenue and occupancy while meeting the needs of the guest
  • Have a good knowledge of the business, the facilities, and services to pass this information on to the guest
  • Carry out any other tasks within your ability as requested by senior staff

The post-holder will report to the Marketing and Events Manager and occasionally the Directors.

You will receive:

28 days holiday a year (including Bank Holidays)

On site free parking

20% staff discount on shop products, meals on duty and for meals with a family member or friend (no more than two in total)

Enrolment in a pension Scheme with Royal London after a period of three months’ employment, subject to your qualifying to join the scheme

Terms of Employment:

Employer:                                Sheppy’s Cider Ltd

Hours of work:                        37½ hours

Probation:                               5 months        

Annual pay:                            Approximately £20,000 but age and experience dependent

Holiday:                                   28 days per annum, including Bank Holidays

Start date:                               As soon as possible    

Please apply to:             

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Three Bridges, Bradford-on-Tone, Taunton, Somerset. TA4 1ER

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